DTI trains Quirino ARBs on marketing

  • April 13, 2017
  • Thelma C. Bicarme

CABARROGUIS, Quirino, April 13 (PIA)—At least 20 agrarian reform beneficiaries (ARBs) who are members of Villa Pascua MPC in Diffun underwent a one-day seminar on the Basics of Marketing conducted by the Department of Trade and Industry-Comprehensive Agrarian Reform Program, through its SME Roving Academy (SMERA) .


SMERA is a continuous learning program of the DTI for the development of micro, small and medium enterprises (MSMEs) to become competitive in the domestic and international markets.


Lenore Lee Lopez, supervising trade and industry specialist, said the activity aimed to capacitate the participants on the principles of marketing by providing them some tools on how to effectively promote and market their products.


Topics on Basics of Marketing, Market Awareness, Marketing Strategies (Product Strategies, Pricing, Promotion Strategies, Placement Strategies), Basic selling skills were discussed by Godfrey Bariuan, SMERA counsellor.


Lopez said the ARBs who are into meat and fish processing enterprise are now drafting their marketing plan which will serve as their guide in marketing their products.


“For the meantime, the supply of fish (galunggong) comes from Santiago City but later on, the members will be using tilapia which is now being produced by the member while the raw meat supplies are directly purchased from the members and non-members who are into pig production,” Lopez added.


Lopez said this is now the fourth training conducted under DTI-CARP for this year. The other sets of seminars which were separately conducted were participated  by Cofcaville Upland Farmers Association in Maddela;  Dumanisi Agrarian Reform Beneficiaries Association in Diffun  and Aglipay North Agri-Business Association in Aglipay. (ALM/TCB/PIA 2-Quirino)

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