Quirino's fossilized flowers showcased in Europe trade exhibits

  • March 14, 2017
  • Thelma C. Bicarme

MADDELA, Quirino, March 14 (PIA)-- The fossilized flowers, the main product of the Maddela Flowers and Crafts here were among the many products that were  exhibited at the Ambiente, Europe's foremost consumer goods trade fair recently.

Lenore Lopez of the Department of Trade and Industry here said the Maddela Flowers and Crafts is one of the three companies from the country who participated in the Ambiente at Messe Frankfurt, Frankfurt, Germany. 

Lopez said the three Filipino exhibitors were assisted under the Regional Interactive Platform for Philippine Exporters Plus (RIPPLES PLUS) program and the first international trade show participation by the program under the homestyle sector. 
"Maddela Flowers and Crafts showcased fossilized flowers made of alibangbang leaves, mostly were roses being the favored bloom," she added.

Fossilized flowers are made from fresh leaves that are scoured, bleached,  dyed  then crafted using real twigs as stems to look like real flowers.These are preserved and fyed with colors that last.

Prior to its participation, the company underwent intensive product development activities and preparations conducted by the Design Center of the Philippines.

Emilia Fernandez, owner of the Maddela Flowers and Crafts thanked the Department of Trade and Industry through the Center for International Trade Expositions and Missions (CITEM), the agency's export promotions arm; the Design Center of the Philippines (DCP) and the  Export Marketing Bureau (EMB) for giving her the opportunity to showcase Quirino fossilized flowers in the international exhibit which featured almost 4,500 exhibitors from the diffdrent countries.

Some othet 14 Philippine home exporters under Lifestyle Philippines, including the three companies assisted under RIPPLES PLUS, showcased top-quality home products ranging from accessories, interior designs, indoor and outdoor decorations, and avant-garde furnishings in the said exhibition. The event brought together around 4500 exhibitors from all over the world.

"Through the continuous intervention of DTI Region 2 in partnership with DCP and other attached bureaus,  Maddela Flowers and Crafts is continuosly  innovating and improving its products to become more competitive locally and globally.   

Fernandez said through these support, Maddela Flowers was given  the opportunity to participate in the annual CAEXPO in China and other national exhibits like Manila FAME, National Trade Fair, Sikat Pinoy National Crafts Fair. (ALM/TCB/PIA 2-Quirino)

Other News

ASEAN to hold first Prosperity for All Summit
  • April 28, 2017
MANILA, April 28 -- Presidential Adviser for Entrepreneurship Jose Ma “Joey” Concepcion III on Thursday, April 27, announced the holding of the first Prosperity for All Summit of the ASEAN Business Advisory Council (ASEAN-BAC) during a press briefing held at The Conrad Manila. PA Concepcion, also the Chairman of the ASEAN – BAC, hopes to convince the more developed countries in the region to help those countries lagging behind, and for big business to give a lending hand to micro, small and medium enterprises (MSMEs). “ASEAN stands as 10 countries and it is my belief that 10 coun...Read more
DOLE issues pay rules for April 28 special non-working day in Metro Manila
  • April 28, 2017
MANILA, April 28 -- The Department of Labor and Employment (DOLE) issued yesterday Labor Advisory No. 4, series of 2017 or the Payment of Wages for the Special Non-Working Day today, 28 April 2017, as the country hosts the summit of the Association of Southeast Asian Nations (ASEAN) this week.  "Malacanang has declared April 28 as a non-working day in view of the ASEAN Summit meeting, but some of our workers are still required to go to work. We are issuing this pay rules advisory for the guidance and compliance of both workers and employers," Labor Secretary Silvestre Bello III said....Read more
KWF to launch first-ever Sebwano novel in Filipino
  • April 28, 2017
MANILA, April 28 -- Walay Igsoon, the first-ever Sebwano novel written by the first Sebwano novelist Juan Villagonzalo, will be launched by the Komisyon sa Wikang Filipino (KWF) in this year’s Philippine International Literary Festival (PILF). Published in 1912—more than a century ago—Walay Igsoon, which means “without a brother,” is a story of two brothers who got orphaned and separated from each other because of the cruelties of the Spanish occupation—a separation that will later tear them apart as brothers because of the differences in their beliefs and in the social class t...Read more
Feature: Technological innovation can be affordable for PH - PIDS
  • April 28, 2017
In a world where everything is fast-paced because of advancement brought by technology, companies have to think about different ways to cope up. Fortunately, it doesn’t always have to be costly. While research and development (R&D) is crucial in maintaining competitiveness in the industry and sustaining economic growth, not all technological innovations are born out of it, according to a study published by state think thank Philippine Institute for Development Studies (PIDS). A discussion paper by Fatima Lourdes E. del Prado and Maureen Ane D. Rosellon, former research specialist and s...Read more