MADDELA, Quirino, March 14 (PIA)-- The fossilized flowers, the main product of the Maddela Flowers and Crafts here were among the many products that were exhibited at the Ambiente, Europe's foremost consumer goods trade fair recently.
Lenore Lopez of the Department of Trade and Industry here said the Maddela Flowers and Crafts is one of the three companies from the country who participated in the Ambiente at Messe Frankfurt, Frankfurt, Germany.
Lopez said the three Filipino exhibitors were assisted under the Regional Interactive Platform for Philippine Exporters Plus (RIPPLES PLUS) program and the first international trade show participation by the program under the homestyle sector.
"Maddela Flowers and Crafts showcased fossilized flowers made of alibangbang leaves, mostly were roses being the favored bloom," she added.
Fossilized flowers are made from fresh leaves that are scoured, bleached, dyed then crafted using real twigs as stems to look like real flowers.These are preserved and fyed with colors that last.
Prior to its participation, the company underwent intensive product development activities and preparations conducted by the Design Center of the Philippines.
Emilia Fernandez, owner of the Maddela Flowers and Crafts thanked the Department of Trade and Industry through the Center for International Trade Expositions and Missions (CITEM), the agency's export promotions arm; the Design Center of the Philippines (DCP) and the Export Marketing Bureau (EMB) for giving her the opportunity to showcase Quirino fossilized flowers in the international exhibit which featured almost 4,500 exhibitors from the diffdrent countries.
Some othet 14 Philippine home exporters under Lifestyle Philippines, including the three companies assisted under RIPPLES PLUS, showcased top-quality home products ranging from accessories, interior designs, indoor and outdoor decorations, and avant-garde furnishings in the said exhibition. The event brought together around 4500 exhibitors from all over the world.
"Through the continuous intervention of DTI Region 2 in partnership with DCP and other attached bureaus, Maddela Flowers and Crafts is continuosly innovating and improving its products to become more competitive locally and globally.
Fernandez said through these support, Maddela Flowers was given the opportunity to participate in the annual CAEXPO in China and other national exhibits like Manila FAME, National Trade Fair, Sikat Pinoy National Crafts Fair. (ALM/TCB/PIA 2-Quirino)