Feature:  MSME’s sweet success brings income to small farmers

  • August 11, 2017

BACNOTAN, La Union, Aug. 11 (PIA) – Donna France Mallare’s “Sweet Little Things” is the new brand of pastries and breads to look after in the local market.

She takes pride not only with her homemade products out of all natural ingredients like activated bamboo charcoal, banana, carrot, pineapple, dragonfruit, guapple, and others, but because these ingredients come from small farmers from the different villages in La Union.

Mallare, a resident of this town and owner of “Sweet Little Things” shop, is one of the graduates of the first Kapatid Mo Mentor (KMME) Program of the Department of Trade and Industry – La Union.

Encouraging other local Micro Small Medium Enterprises (MSMEs) to join trainings provided by DTI, Mallare shared “The KMME has taught me on how to manage my business and to create a sustainable business enterprise.”

She added, “Aside from offering healthy, natural and fairly priced pastries, I want to help increase the value of locally available ingredients and eventually help provide employment to the community.”

Among her homemade products that is gaining popularity is her ‘cleansing bread,’ a one of a kind loaf bread that is activated with bamboo charcoal powder. It is believed to detoxify harmful toxins within our body.

Mallare also partners with another MSME, the BambusaPinas based in Pugo, La Union for the bamboo charcoal powder as her main ingredient for her cleansing bread.

Her first trade fair was right after their recent KMME graduation, a 10-day trade fair at CSI Mall here where she claims her breads were sold fast like hot cakes.

“I believe I have a good market because people these days are being more being health conscious and would opt for alternative and nutritious snacks but still affordable,” Mallare said.   

She started in 2016 pursuing her interest in baking and markets her products through orders from online, schools, and a cafe in the tourist-haven San Juan town.  

In the future, she will be innovating on the use of American lemon, another local produce, for her jams and jellies.

“There is a huge farm in San Fernando City where these lemons are produced but sadly there is no market for the produce because the juice is little compared to the typical lemon,” Mallare said.

Aside from breads, “Sweet Little Things” offers cakes, pies, cheese cakes, cookies, jellies and jams that are all homemade and produced from local and natural ingredients. (JNPD/JDS/PIA-1, La Union)


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