Valencia LGU intensifies tourism campaign

  • April 16, 2017
  • Roi Lomotan

VALENCIA, Negros Oriental, April 7 (PIA) – The Municipal Government of Valencia, through its tourism office, beefed up its tourism campaign and promotion strategies to encourage more people to visit its premier tourist destinations.

Valencia Vice-Mayor Romeo Alviola and Municipal Tourism Officer Albert Tubal presented to the media and some of the provincial tourism stakeholders the #ChadaValencia campaign in a trade launch held April 2 at Tiera Alta Residential Resort. 

Tubal said the goal of the campaign is to bring back Valencia to the tourism roadmap in the province and hopefully in the entire country.

The municipal government came up with “Valencia Premier” branding concept to scale up its tourism programs.

Part of this is the creation of the Valencia Premiere Cultural Group composed of young Valencianons with talents in singing and dancing.

The group represents the talented young people of the town and will represent the municipality in the Buglasan Festival showdown in October.

Aside from this, ‘Valencia’s Premiere’ also refers to the town’s collection of locally made products that include arts and crafts, food, and handicrafts.

On the other hand, Tubal also shared that they have organized, re-organized, and made connections with different tourism related organizations and associations to enhance communication and cooperation between the government and local private stakeholders in tourism in providing the quality service to tourists coming to the town.

“For the mountain climbing enthusiasts, the Valencia Eco-guide Association is now alive and ready to bring you to the heights of Valencia. For your gastronomic adventure, the Sibaan sa Valencia stall owners Association and Restaurant Owners Association have your appetites covered. For your love for plants and flowers, Valencia Ornamental flowers and Plant Growers Association have the blooms for all of you. To bring you to the different wonders of Valencia we have our friends from the transport sector,” Tubal said.

Moreover, the Municipal Tourism Office also launched its latest promotional videos showcasing the town’s natural tourism attractions and products.

Apart from this, the tourism office also released the new Chada Valencia brochures which contains information on Valencia’s tourism destinations like description of resorts, locations of waterfalls, and instructions to get there.

Some upcoming projects include the opening of Chada Valencia showroom and the creation of the town’s new brand of festival.

“It is our belief that Valencia is the next tourism hotspot. We have so much that we can offer,” Tubal noted.

Tubal disclosed that in 2016 the municipal government has recorded almost 1 million tourists influx in the said town.

“Tourism industry is growing and it’s fast. Resorts, leisure parks are sprouting everywhere.  We believe that in the next few years, Valencia will regain its spot,” Tubal said.

Some of the tourism attractions of Valencia include Casaroro Falls and Pulang Bato Falls, Filipino-Japanese Shrine, Mt. Talinis, and some hot spring and swimming pool resorts. (rmn/ral/PIA7-Negros Oriental)


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